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are you buying their excuses

Are You Buying Their Excuses?

 by Dr. Vesna Grubacevic

  • When was the last time you heard your prospect, customer, colleague or team member utter an excuse?
  • Are you tired of hearing “I can’t afford it”, “I am too busy”, etc?
  • Would you like to turn excuses into opportunities and solutions?

What are Excuses?

You have probably heard lots of excuses in business.  Excuses take many forms – the economy, the weather, fears, being tired, etc.  Prospects have probably said that they do not have the money or the time to work with you, customers may have made excuses for delaying paying you for completed work, suppliers may have made excuses why they are unable to provide you with stock on a certain date, employees may have made excuses about being late for work, referrers may have excused themselves from referring more customers to you, etc.

Excuses are reflected in the language that we use.  When you hear “yes, we can…, but..” usually an excuse follows the “but”.  When you hear “I can’t….”, “It won’t….”, etc. these are also excuses.  Underpinning these excuses are often unconscious beliefs and deeper core issues that sabotage our success.  For example, if someone consistently makes the excuse “I can’t afford it”, that becomes their reality.  Their whole business and life revolves around lack,and that is what they keep creating for as long as they have that belief.

Anytime you hear anyone rationalize why they do not have the result that they want, they are making excuses for not having their result.  For example, “I did not secure enough customers this month because of the economy.”  What is interesting is that in this economic environment, I have heard a number of business people say “I have more customers this month because of the economy.”  Excuses are simply that, just reasons for not having the results that we want.  What is also interesting is that once we stop making excuses, our results improve dramatically!

The Benefits of Being Excuse-Free 

When you buy into others’ excuses, you are disempowering them and yourself.  You keep them stuck in their problem by accepting their excuse, and you become the facilitator of their excuses.  Once we stop buying into other people’s excuses, we become true leaders and inspire and empower them and ourselves to succeed.

Excuses stop you from achieving your full potential and operating at your peak level of performance.  When you are accountable to yourself and are excuse-free, you will attract people who are accountable too.  Like attracts like!  However, if you find yourself making excuses, you will attract people who also make excuses.

Excuses take a lot of effort, focus and energy – it takes some creativity to come up with a different excuse each time.  How much brain power, mental focus and energy did it take to create and come up with the excuses in the first place?  Probably longer than it would have taken for you to do whatever you avoided doing.  Imagine the results you could achieve if you redirected that energy and mental focus towards generating creative solutions for your business!

Excuse Yourself from Excuses 

Before you can stop buying others’ excuses, first you need to stop making excuses yourself.  The most successful people in business are unwilling to accept their own excuses!  Once you stop buying into your own excuses, it is a lot easier to stop accepting other people’s excuses because you are far more objective to come up with solutions.

Here is a simple exercise to empower you.  Notice the excuses that you are making to yourself with your self talk e.g. thinking an activity will be too hard so you put off doing it. Also pay attention to the excuses you give to others for not taking action, etc.  Once you are aware of the excuses you are making, decide to stop these, and address them once and for all. 

Imagine the impact on starting or growing your business, and your team once you stop buying into your own and others’ excuses!

How to stop the excuses, and start or grow your business!

Read about the results our clients achieve once they stop making excuses, and start their business in helping othersattract more customers, grow their business, and become an empowered leader!

Empower yourself today with your complimentary session.

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